Client: Prooff

For progressive furniture label ‘Prooff’, Govert Flint is asked to innovate based on well-being. Neuroscientist Alan Watkins points out performance is influenced by 6 layers:    

   1. Result
   2. Behaviour
   3. Thinking
   4. Feelings
   5. Emotions
   6. Physiology

To understand the relation between work and these 6 layers, Govert interviewed 6 specialists, specialized in that field, ranging from an occupational health professor to a cultural anthropologist. The whitepaper of the research can be downloaded with this link. Subscribe to the newsletter of Prooff to see further outcomes of the project.